Food & Grocery

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Food & Grocery

Sun Pacific brands Cuties™ and Mighties™ were looking to expand their marketing efforts into new areas of the country. By using research indicating where audiences were most interested in healthy eating, we put together plans to build on existing campaigns and geared towards parents looking for health snack solutions.

Messaging also included timely varitaions tailored to kids at home during the COVID-19 pandemic and ads the drove to local retailers. Additionally, we helped develop an organic social strategy to be executed on over the course of the campaign.

Other Examples

Meyer Natural Foods is home to some of the best brands in steaks, meat, chicken and more. Focusing on the quality of their products as a differentiator, we looked at other meat and meal kit delivery services to develop marketing plans that would deliver success throughout the year while building Q4 success around gift options.

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Builders & Developers

Riverstone Development is one of the nation's best master-planned communities, located in the Central Valley near Madera, CA.

Our proposed marketing mix was crafted using a variety of research including migration data and buying trends to show various ways to market dream homes for young families who could telecommute for work from more expensive areas, while also appealing to multi-generational households and utilizing a variety approaches to presenting style and price point.

Other Examples

Inspired Homes was a great opportunity to build a long-term client relationship based on communication and results. With a number of communities in the Kansas City area, we were able to deploy an approach using authentic imagery and highlighting amazing ammenities to several target consumer groups to drive success for the client.

Mungo Homes was a presentation driven again by research. In this case, we looked at what different audiences, and specifically millennials, were using as motivators to make a purchase. In this case, the examples shown focus on the desire for more space for pets and those looking for a sense of community with neighbors.

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Furniture & Decor

Expanding on a relationship built while looking at their existing property, Furniture Mall of Kansas, we spent time with ownership to look at creative and marketing needs for the launch of Furniture Mall of Texas in Austin. The challenge was tying back to broader existing messaging while introducing the brand to a new audience.

Important to the family ownership group is the in-store experience and the feeling it gives their customers. In a world where furniture shopping is moving more and more online, it was important to bring this front and center in all efforts. We did this with the tagline, "Come Feel The Difference." This was supplemented with secondary messaging of, "Texas-sized hospitality. Even bigger selection."

Beyond display and social assets with a consistent theme, we also explored an out of home presence along high-traffic routes and on city buses that would help introduce the brand into the market.

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Sports & Promotions

Between 2016-2019, I spent a large portion of time forging editorial relationships and building sponsorship opportunities and new revenue streams while promoting various content across print, digital and social platforms.

The example above, SportsPass, was a new way for subscribers to access sports-only digital content in our markets. After development of branding assets that were later replicated in various markets across the country, we set out to heavily promote the content. The result was a large uptick in these digital subscriptions and an exciting new way of reaching potential audiences with the specific content they wanted.

From sports to music, local issues and more, this promotional and sponsorship work was critical to helping our teams collectively look at our business through new lens. Understanding the needs and limitations of both editorial and advertising more fully resulted in some of the most fulfilling creative work of my career.

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Trade Organizations

Why Tile® is the tile trade’s first-ever industry-wide initiative designed to provide the information consumers need to make the choice for tile a clear and easy one.

As an existing customer who had focused previously on content creation exclusively, Why Tile was looking to expand their consumer marketing efforts to drive awareness back to their website where they could better disseminate information about the benefits of ceramic tile over new manufactured options.

Marketing for a trade organization comes with some unique challenges as it can be hard connect KPIs to their partners in the industry. In this case, our efforts came to life in examples that would live on social media to highlight certain key benefits of ceramic tile: ease, durability, beauty, cleanliness and more.

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Health & Wellness

CBD American Shaman brings wellness to the world through ultra-concentrated terpene rich CBD oil derived from all natural, high quality industrial hemp.

To help CBD American Shaman grow across the county, we partnered with many of their franchisees in co-op fashion in order to deliver solutions at scale with consistency across many of their markets.

Our efforts came to life in unique ways across standard campaigns in print, digital, social and video, but also in the form of content sponsorships and advocacy campaigns at a critical time for CBD.

Other Examples

Throughout the COVID-19 pandemic, consumers have been faced with a lot of choices for protection that not only keeps them safe, but also offers a level of style. This is where Medipop answers the call on both fronts. For their campaign, we used a new native placement to drive sales of the product with timely offers of different mask styles geared toward things like election season and breast cancer awareness.

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Education

Truman State University underwent a recent rebrand, but was exploring ways to bring the message to the masses. Our marketing plan consisted of ways to reach prospective students (and their parents) within a semi-local radius to highlight the benefits of a world-class education that was right around the corner.

The recently revamped brand was easy to tie into and we built campaign concepts around the "Distinct by Design" tagline that created endless opportunities to highlight many different parts of the university.

Other Examples

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Casino & Gaming

We partnered with the Miccosukee Tribe in South Florida to not only help drive awareness to the tribe itself and their culture, but also to drive revenue across their various enterprises. This included a heavy focus on their resort and gaming business.

These creatives were deployed across numerous tactics and also conveyed the message that it was a family-friendly environment with something for everyone. Further, we helped to promote the cultural experiences at their Indian Village as well as their world class golf amenities by driving direct access to book a tee time.

Other Examples

Nisqually Red Wind Casino in Olympia, Washington, provides another example of how when used correctly, keys data points can be used to help extend a client's existing marketing efforts and maximize ROI.

In the case of the examples above, we used data that analyzed which nights certain audiences frequented the casino the most in order to recommend creative that would reach each group and drive traffic via specific offers for those days.

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Home Services

Bob Hamilton Plumbing is a home services provider with a longstanding record of success and name recognition in Kansas City. In an effort to push beyond their existing traditional marketing campaigns, we created a segmented digital approach that would reach several audiences with seasonal offers, specific visuals and tailored messaging to be deployed as part of a robust campaign throughout the year.

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Similarly, A-1 Heating & Cooling relied on a tremendous reputation and word-of-mouth referrals as a very successful combination to help drive business. With research focusing on the population boom in the area, we knew it was critical to bring the message to new, incoming homeowners on digital platforms. Our recommendation positioned them as the "All-Season Comfort Experts" in Boise, ID and nearby.

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Jewelry & Fine Goods

Helzberg is a trusted jeweler in Kansas City known for their diamond expertise. Building on an existing local partnership we presented ideas to help them grow their revolutionary brand of lab-grown diamonds, Altr™. The concepts explored juxtapositions between ice cubes and icebergs to creatively illustrate the similarities of the product against expectations and across stunning visuals.

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Utilities

Pepco and its subsidiary utility companies in the Northeast were looking for a campaign theme that worked across the areas they served with multiple audiences. The company's commitment to diversity was also something that we wanted to bring to the forefront. "Shine a Light" gave us a perfect theme to serve all these needs.

Beyond looking at who their customers were in each market, we wanted to carry the campaign theme into some functional units that also spoke to how their customers could make a difference by participating in their peak energy savings days.

Alternatively, we also pitched "Together We Shine" (below) to carry the same weight, but also allow us to tie further into the various aspects of how they were making a difference in the communities they serve.

Other Examples

Ferrellgas is a leading propane service provider. The ads below were part of a plan put together and designed to use native ad units and brand awareness pieces to build trust and expose potential customers to the benefits of switching to propane.

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DTC & E-Commerce

Nearly Natural was the first artificial floral company to hire head designers with years of experience in the live plant industry.

With a robust web presence and informative site, Nearly Natural just needed to take advantage of better ways to inform consumers how their products are superior to standard artificial plants while also driving sales directly on their website to improve margins. This would be done through product-focused display and social as well as enhanced content.

The "Designed For Life" tagline and theme was collaboratively chosen to work across all campaign types as we messaged to not only consumers, but also design professionals and decorators.

Beyond portraying the elegance of Nearly Natural products, it was also important to show how they could also be used in a variety of seasonal ways as we brought direct sale opportunities onto popular social platforms like Instagram.

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